Driven by the futurism in the fashion and architecture of the 1950s and 1960s, Luluyetha sought to recreate a new understanding of the 'future'. By deconstructing the elements that birthed futurism back then, she aims to establish neo-futurism that has environmental relevance while retaining the wondrous scope of the original movement. She believes that the secret to reconstructing futurism lies particularly within the womenswear design of the 50s, as the styles spoke of a future that decade looked towards. Key values of the new future are expressionism, and individuality, which sit alongside sophistication.

Luluyetha offers a made-to-order service and provides bespoke hand-made pieces that use reclaimed fabrics and sustainable practises, juxtaposing the disposability that coloured the 50s futurism while visually nodding towards architectural brutalism and early 20th-century modern art.